Public Radio News/Talk Stations See Big Trump Bump
After steadily rising in the fall, numerous public radio news/talkers took large ratings leaps in Nielsen’s January survey. Listeners continue to head to the left end of the dial for news and discussion on a wealth of controversial issues and decisions related to the Trump presidency. The January survey ran Jan. 1-Feb. 1, reflecting 19 […]
Et Tube, Google: Why Advertiser Backlash May Benefit Broadcast’s Upfront
The timing of YouTube advertiser fallout couldn’t be worse for the ad-supported long-tail video marketplace. And it couldn’t be better for broadcasters, heading into the 2017-18 upfront and “NewFront” advertising marketplace. At press time, an estimated 250 advertisers reportedly have pulled their ads off YouTube due to them running adjacent to “unsafe” content, including hate […]
Radio’s Digital Ad Revenue Grew Double Digits In 2016
Every indication in the ad game points to the perennially growing significance of digital. And radio is feeling the love as well; the industry’s digital ad revenue shot up 14% in 2016, continuing a multi-year, double-digit trend, according to a new report from BIA/Kelsey. Ad billings from radio’s online assets hit $811 million last year.Those […]
Ad Economy Rebounds, Turns In Biggest February Ever
After crashing seasonally in January, demand for U.S. advertising soared to an all-time high for any February on record, according to the latest monthly edition of the Ad Market Tracker, a collaboration of MediaPost and Standard Media Index benchmarking ad volume based on a pool of actual spending data from most of the big agency […]
