New Research Says In-Car AM/FM Is Point-Of-Purchase King.
New Research Says In-Car AM/FM Is Point-Of-Purchase King.Apr 12, 2017 Erwin Ephron, considered to be the father of modern media planning, famously said that advertising’s job is to remind people of the brands they know when they have a need. Now new research reinforces radio’s ability to reach needy consumers in the minutes […]
