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Research: Podcast Listening Time Grows; Content Will Follow.

Edison Research 375 Podcasting occupies an increasing position in the world of spoken word audio, currently accounting for 11% of time spent listening to speech-based audio among Americans aged 13+. While that’s growing and puts podcasting ahead of SiriusXM Radio, AM/FM radio still corners the lion’s share of time spent listening to speech (69%). But […]

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