Borrell Ups Radio’s Political Ad Forecast, Citing Local Impact.
With the final stretch of the 2018 midterm elections now underway, Borrell Associates has modestly upped its forecast for how much radio will book in political ad sales this year. AM/FM stations will capture $689.0 million of the $8.93 billion election ad jackpot, up 0.8% from the April forecast of $683.4 million. The new August […]
Fall 2018 Podcast Survey Shows Platform Is Up, Up, Up
As consumers increasingly turn to podcasting for information, entertainment and a connection to the world, the platform’s popularity has now reached a critical juncture: One in four Americans has listened to a podcast in the past month, according to Edison Research. Advertisers are taking notice of this robust audience, with more than two-thirds of media […]
