More Advertisers Are Using Live Reads. Technology Helps Scale Their Campaigns.
While host-read ads started at radio and continue to be one of the medium’s most sought after ad units, they’re getting their biggest uptake at podcasting, where endorsement ads form the very foundation of the channel’s monetization strategy. Agency Veritone One places roughly 50,000 talent endorsement ads in audio a year for more than 100 […]
Podcasts Reach Advertising’s Unreachable, But Study Warns Of Over-Commercialization.
The reach of podcasting continues to grow, especially for hard-to-reach ad avoiders who would rather pay for a Netflix or Spotify subscription than see or hear a commercial. But a new study of podcasting’s “super listeners” – those who listen to five or more hours per week – also has a warning for the industry […]
Inside Info: Radio Scores High With Consumers Who Buy ‘Green’ and Have Larger Incomes.
Consumers weigh many factors to decide with what brands and retailers they will spend their money, but environmental responsibility continues to increase in importance. Data from an aggregation of 2020 consumer surveys from The Media Audit indicates 12.6% of all adults buy “green” regularly. Unsurprisingly, almost 60% are 18–44 and almost 75% listen to at […]
