Kantar Ups Midterm Election Ad Spend Estimate To $8.4 Billion, Nearing 2020’s $9.0 Billion.
This year’s midterm election season is shaping up to be like no other before it, with political ad dollars already far ahead of 2018’s $5.4 billion and now expected to challenge the $9.0 billion spent during 2020’s Presidential race. As a result of the enormous political spending so far, Kantar CMAG has again adjusted its […]
