How TikTok, Temu, and Sephora are making online shopping fun
For some, shopping online is functional, enabling consumers to get what they want quickly, without straying from their budget or list. By creating a more engaging ecommerce experience, retailers can make shopping online fun, enticing consumers to browse and buy like they might in-store—and perhaps, increasing their basket. Here are three ways to improve the […]
Why advertisers need to keep up with consumer changes in streaming, social search, and gaming
“Understanding how consumers are spending their time and money is paramount to your business being successful,” our analyst Jeremy Goldman said on “The Future of Digital 2024” webinar. Here are three shifts in media consumption, purchasing behavior, and mobile usage, and how each is prompting new advertising strategies in streaming, social search, and gaming. The […]
Report: Ad Revenue-Wise, 2024 Will Hold ‘Plenty Of Opportunity’ For Radio.
With local and national ad spend estimates as high as $10.5 billion, and political’s share a potential $400 million – all while 71% of advertisers say they will up or maintain their radio ad budgets – the outlook for the year ahead is bright, according to Marketron’s just-released 2024 Radio Revenue Outlook. “It will be […]
Podcast Ad Spending Grew In Q4 Magellan AI Analysis Shows. So Did Ad Loads.
Podcast advertising spending grew 29% during the fourth quarter of 2023 as the top ten advertisers spent an estimated $122 million during the final three months of the year. Yet the pace of gains came beyond just the biggest spenders. Magellan AI’s quarterly benchmark report says the top ten’s rate of growth was ten points […]
Programmatic Ad Spend Is Forecast At $157.35 Billion For This Year
Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad Spending Forecast H1 2024, a study by Insider Intelligence/eMarketer, presented by LiveRamp. That reflects a 15.9% growth rate and is 91.3% of all […]
Triton Reports Podcast Listening Up 12% During The Past Two Years.
The pandemic boom in podcast listening was just a warmup act it turns out. Triton Digital says the number of monthly podcast listeners has continued to rise, with it tracking a 12% growth rate during the past two years. Based on its measurement of podcast downloads, as well as companion survey data, Triton says during […]