Advertising and marketing are crucial activities to achieve success with any business. No matter what the size of your business is, you have to find a way to drive new clients towards your products or services and get your name out there. An investment in marketing can take your business to the next level, but it’s important to strategize prior to splashing any cash on marketing.
One intriguing option for marketing your business is the concept of direct response marketing. This is a form of marketing that encourages customers to take a specific action after seeing the marketing. For example, you might want people to buy your products, join a newsletter, or read a blog post after seeing your direct response marketing. It’s easier to budget and plan for direct response advertising, because it targets a specific market and provides measurable results.
If you are new to the concept of direct response marketing or would like some assistance in improving your existing direct response marketing, Premiere Direct Response can help you generate the results you are looking for. We have prepared the following article to detail 3 valuable direct response marketing tips.
Use Refer a Friend Programs
A classic way to incite clients to take action with direct response marketing is by offering them a reward for their participation. Using a refer a friend program is a great way to grow your email or newsletter list and increase traffic to your website. You can incentivize customers to refer their friends by offering a free product or service if they participate. Word of mouth is a powerful tool.
Look into Facebook Advertising
Facebook is the most widely used social media platform in the world. Taking advantage of their advertising features is another great way to go about direct response marketing. This is particularly effective for Ecommerce businesses. You can display your product or service front and center and have them be able to buy it with just one click. The analytics available through Facebook advertising also make it easy to track how successful each ad is.
Drive Upsells
Direct response marketing is a great way to drive upsells for existing customers. If your business operates on a recurring revenue model, upsells are extremely important. After the initial sale, you can send out reminder emails with a sense of urgency to drive customer to purchase more from your business. Giving them special deals and discounts through direct response marketing is a great way for getting customers to buy into upsells.