The most common thing that comes to mind when people discuss advertising are the huge campaigns that corporations use to make their products and services ubiquitous. However, there are many forms of advertising that don’t necessarily involve big and expensive campaigns. This is particularly important for small businesses to understand. Direct response marketing is a form of advertising that is more cost-effective and strategic. It drives action from customers directly after they see your ad and is intended to invoke an immediate response. Direct response advertising is marketing in action!
Let’s take a look at 3 direct response marketing techniques that can help take your business further.
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Focus on a Solid CTA
A CTA, or Call to Action, is a vital part of a DR marketing advertisement You want to encourage the people viewing your direct response advertising to take action after seeing your ad. It might be something along the lines of “Sign Up for Our Newsletter” or “Schedule a Demo”. The bottom line is that you want people to feel compelled enough to take action. You can use incentives like a discount or special offer to seal the deal with your direct response marketing.
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Use Refer a Friend Programs
One way you can use direct response marketing to grow your customer base is by using refer a friend program. These programs encourage people to send their friends, family, and acquaintances invite to a specific landing page. They are incentivized by free products or special offers. This can work wonders for growing your business. Most of the time, it is absolutely worth the money to use refer a friend program.
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Use Facebook Advertising
Facebook has taken the world by storm over the past decade. It has become a platform that almost everyone in the world uses to connect with friends and share their lives. That means there is a huge network of potential customers that you can target with your direct response marketing. You want these types of ads to be clear. An opt-in like “Buy Now” or “Go to Our Shop” are what you want to include in your Facebook ads. This is a great form of DR marketing that provides lots of analytics. You can see what works and what doesn’t, which is a huge advantage of direct response advertising.
