It’s safe to say that direct response marketing is one of the most effective ways to take action with potential customers. DR marketing allows you to track results and elicit specific responses from your target customers. It’s easy to see what’s working and what isn’t working. This is extremely valuable for all businesses, because when you spend money on marketing efforts you want to see what you’re paying for. That being said, there are some very important rules to follow with direct response advertising. Let’s take a look at a few below.
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Have Clear Call-to-Action
You want to make it as easy as possible for customers to take action after they have viewed your DR marketing. Give them clear instructions on what to do next after viewing your advertisement. Make it easy for them to call your business to set up an appointment. Tell them about bringing in a coupon to get a discount in your stores. Have a link that allows them to connect with your Facebook page. Whatever the case may be, make sure your call to action is clear!
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Measure Results
As we mentioned before, one of the best aspects of direct response advertising is that it offers you clearly measurable results. However, if you aren’t taking the appropriate time to measure your results, you are missing the point. Invest the necessary time in tracking your results so that you can make sure you are heading in the right direction with your DR marketing.
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Create a Sense of Urgency
Great advertising invokes responses in potential customers. If you can create a sense of urgency with your direct response advertising, you will have a much better shot at getting new business as a result of the DR marketing. You want people to take action immediately after viewing your ad. Including a deadline or expiration date for your offer is one way to accomplish this. A direct response agency can help you with creating a sense of urgency in your advertising if you are struggling with this rule.
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Great Copywriting
Direct response advertising is only as good as it’s copy. You have to make sure your DR marketing has great copywriting, otherwise it will simply fall flat. Understanding your customer’s problems is one way to create great copy. Focus on their problems and provide solutions in compelling and easy to understand ways.
