Direct response marketing offers every business a unique way to drive action from your target customers. It’s an affordable way to drive real results for your business. With the right approach to direct response advertising, you can increase your sales, build up an audience, and connect with customers in a more personalized way. As a direct response agency, we always want the best for all of our clients. We see direct response advertising work for our clients over and over again, but it’s only successful if they avoid breaking certain DR marketing rules. It’s important to keep those rules in mind whenever focusing on direct response marketing techniques and objectives. Below, we will discuss 3 direct response marketing rules to avoid breaking. By keeping these golden rules in mind, you can provide your business the best possible results in their direct response marketing endeavors.
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Have a Deadline
With direct response marketing, you want to create a sense of urgency by the end of the advertisement so that the viewers of the ad will take immediate action. You don’t want people to make a decision and take action at a later date, you want it to happen right away. You should always feature a defined deadline in your direct response advertising so that it’s clear to readers that if they don’t act now, they are missing out in a big way. Phrasing like “Limited Supply” and “Offer ending soon” can help create that sense of urgency that makes viewers of your direct response advertising take action.
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Extremely Strong Copywriting
Direct response advertising is very different from traditional brand advertising, especially when it comes to the copywriting. You want the copy in your DR marketing to be instantly compelling and attention grabbing. It’s important to fully understand your audience and comprehend their specific problems in order to create the copywriting that will make them take action. Focus on benefits that your products and services provide and how you can offer distinct solutions to your customer’s problems. Good copywriting is both an art and a science.
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Always Have an Offer
With DR marketing, you are looking for instantaneous results. You are focused on making things happen, now! That means you always have an offer for your customers in every DR marketing ad. You don’t want to feature implied offers, you have to make sure your customers are fully clear on what you are offering and why they should take action immediately. If you need a direct response agency to help you follow any of these rules and take your DR marketing to the next level, contact Premiere Direct Response today!