Large brands and corporations have been known to spend thousands and even millions of dollars on their advertising campaigns. Traditional advertising like television ads and billboards can be effective, but they will certainly impact your marketing budget in a big way. It’s also tough for smaller businesses to compete with corporate juggernauts in the traditional advertising space. There is another form of marketing available to business owners at a much more affordable price. It can even be as effective or more effective than traditional advertising. That form of marketing is known as direct response advertising. DR marketing can help you gain new customers and convert new sales without breaking the bank. The main idea behind direct response advertising is that you will drive action from your customers by delivering targeted messages. Below, we will go over a few ways you can achieve continued success with direct response marketing.
-
Phase Out Your Campaigns
One way to find success with direct response advertising is to understand that time can be your best friend. The great thing about DR marketing is that you can easily track results from certain ads and tweak them to convert at a better rate. You should try to come up with different phases of your direct response marketing campaign to create a sense of urgency and ensure you are getting the most out of each ad. For example, you can introduce people to an informative blog post first, then have them sign up for a newsletter, then send the people who signed up for the newsletter a direct response ad with details on a limited time offer.
-
Emphasize Refer-A-Friend Programs
Direct response marketing typically focuses on driving customers to take action after they see an ad. One great example of how this marketing concept can be used successfully for your business is to use Refer-A-Friend programs to grow your client base. By incentivizing people to invite their friends, you can have your customer do the task of growing your reach for you. This has worked quite well for lots of subscription-based businesses.
-
Hire the Best Direct Response Agency
The last tip we will mention for finding true success with direct response marketing is to make sure to hire the best possible direct response agency, like Premiere Direct Response. Having seasoned DR marketing veterans by your side every step of the way ensures that you are constantly in position to convert new customers and achieve your marketing goals.